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About Jaybz Signatures
Brand Story:More About Jaybz Signature(/jeɪ-bi-z/ )
Jaybz Signatures is a forward-thinking fashion brand that celebrates the timeless art of handmade crochet. With every piece meticulously crafted, we merge tradition with modernity to create luxurious crochet wear that transcends trends and seasons. Our designs are not just garments—they’re statements of individuality, sustainability, and refined craftsmanship.
At Jaybz Signatures, we redefine fashion by demonstrating that handmade can be both luxurious and sustainable. We offer elegant, eco-friendly alternatives that honor the planet, elevate personal style, and empower communities. By spotlighting traditional crafts and bridging cultural heritage with contemporary design, we aim to leave a meaningful impact on both fashion and society.
We also believe in giving back. Through charitable initiatives and corporate social responsibility programs, Jaybz Signatures actively supports underprivileged communities, promotes skill development, and contributes to causes that align with our vision of a better, more inclusive world.
OUR MISSION
To emerge as a prominent luxury brand from Africa narrating the contemporary African Tale; a story of our origin, where we are and where we are going while preserving our ethnicity, allure and contributing to environmental sustainability
OUR VISION
Celebrating African Heritage, Inspiring Global Appreciation
Craft sustainable fashion pieces infused with timeless artistry to foster meaningful livelihood.
Meet the founder
JoyBrenda Obilor is the founder and creative director of the brand Jaybz signature. She holds a bachelors degree in Engineering, certifications in Sewing and Garment Construction, Management of Fashion & Luxury companies to mention but a few. She founded Jaybz Signature in the year 2019 during her undergraduate years and has grown exponentially, working with a team of talented crocheters across Nigeria and garnering recognition from H.E Dolapo Osinbajo, HER Network, amongst others. Three words that best describe her are enterprising, valiant and multitalented. She and her team are building Jaybz Signature to be a household name in the fashion and creative industry as a Luxury Fashion brand from Africa.
Sustainability at Jaybz Signature
At Jaybz Signature, sustainability is at the heart of everything we do. We are dedicated to creating positive impacts for the environment and our communities through ethical and eco-conscious practices. Here’s how we make it happen:
Eco-Friendly Materials
- We prioritize using sustainable and biodegradable materials in our products, reducing our environmental footprint while ensuring quality and durability.
Ethical Production
- Our products are crafted by skilled artisans who work in fair and supportive environments. By empowering local communities, we ensure that every purchase supports livelihoods and preserves cultural traditions.
Partnership with NKWỌ
At Jaybz Signatures, we partnered with the renowned brand NKWO to bring hope and opportunity to women in internally displaced camps. Together, we conducted crochet workshops, equipping these women with valuable skills that can serve as a means of livelihood. This initiative is a testament to our belief in the transformative power of fashion and craft, providing not just tools for creativity but also a pathway to financial independence and dignity.
Charity Work
At Jaybz Signatures, we are dedicated to using our platform to create a positive impact by supporting meaningful causes that uplift underserved communities, promote education, and aid conservation efforts. Through our charity initiatives, every purchase helps make a difference, ensuring our work resonates beyond fashion and contributes to a better world. Here are some ways in which we have contributed:
Obara'm: A Contribution to End Period Poverty
